Special strategy for pricing Flexible Pricing: They use mainly non persnal advertisement communication like 1. Data of the month September Because of the market is very competitive and the company has to hold the market share.
After the company has decided which market segment to enter with which product, it must decide what positions it want to occupy a clear distinctive and desirable place relative to competing products in the mind of target customers. If we look at Banglalink marketing strategy the segments from the geographic angle we find that it started its service from the capital of Bangladesh — Dhaka city.
Odd Pricing Banglalink follows odd pricing for the package. Below the various types of mobile phone sets, lines, prices and the billing system offered by BANGLALINK are discussed related to geographic, demographic, and Banglalink marketing strategy segmentations.
Total cost is a major factor in selecting the price of the package. Huge financial base of Banglalink enables it to extend its operations at will together with pursuing new and innovative strategies.
And the penetration pricing that is setting the lowest price for the new product. Strengths The prime strength that can also be perceived as a competitive advantage of Banglalink is their current market share in the telecom industry i.
When the new product come into the Market people often less likely to buy the product. At this point in time the Grameenphone has captured the 55 percent of the Bangladeshi cellular market that makes Banglalink a challenger in the telecom sector. Buyers are too numerous, too widely scattered, and too varied in their needs and buying practices.
Market skimming that is setting price at the highest level that accompany can set. As a result they try to make the packages available as many outlets and retailers as possible. Customer Care department of Banglalink is rated as amongst the most efficient in he business, always ready to help the customers and answer their queries regarding the service on time.
They will provide subscribers discount cards, as a reward of their substantial use of the service. As a result the company selects the lowest price and become Banglalink marketing strategy in this regard. That means the company should recognize that buyers differ in their needs, perceptions, and buying behavior.
All previous banglalink postpaid Banglalink marketing strategy are now personal package 1 customers. Setting the price BL always sincere about the competitors action. Statement of the Marketing goal Marketing goal of the Banglalink is to provide its customers a kind of a service or experience that mainly focuses upon delivering an unmatchable cellular service through out the country.
Through the dealers the packages are distributed to the customers. Banglalink offers the lowest price in the market. As ladies first is targeted for the women and prcing at taka ahere as the Enterprice is for the business men and the price rate is tk. To any banglalink number from 9am — 11pm Tk.
To other operators from 7am — 11pm tk 2. Competitive Reaction The market is very competitive in deed and as a new company it has to compete with the five potential companies. In it was a new cellular company and within a quick time it becomes the second largest company because this is the cheapest among the six.
Both the above stated goals can only be achieved through accomplishing the highest number of service users with in the country alongside a widely spread network that must cater each and every region of Bangladesh. Another kind of promotion they can initiate to make their existing customers loyal who make a remarkable level of revenue, Banglaink can provide offerings, such as Discount Card.
Consumers can get the package through them. Reputed for its effective price setting strategy, the telecom giant enjoys an extensive network of coverage throughout the Bangladesh. Banglalink offers flexible pricing for its different packages.
Since if a product is perceived to be exactly like another product on the market, consumers would have no reason to buy it, banglalink brings special features on the product as well as significant various services that positioned the products in the target segments.
The products of banglalink are available for certain classes of users Marketing Mix Pricing Strategy There are five heavy weight companies in the market and as a result banglalink has to be very careful in setting the price of the packages.Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales.
Marketing strategy is the means by which a marketing goal is to be achieved under the observation of the position of the product. marketing strategies must consider not only the needs of target consumers.
The hidden secret of Banglalink’s success is the company’s indirect channel of distribution alongside an effective marketing strategy that enables the organization accomplishes their prime goal of fast-paced growth with in a short span of time.
A Report On Marketing Strategy of Banglalink Submitted by mi-centre.com mi-centre.com 1 Introduction Banglalink aims to understand peoples' needs best and develop appropriate communication services to improve peoples' life and make it simple.
Assignment on Banglalink Marketing Plan.
Subject: Marketing Topic: Assignment. Introduction: Marketing strategy is the means by which a marketing goal is to be achieved under the observation of the position of the product. Today understanding customer is crucial, but it is not enough. Under the marketing concept, companies gain competitive.
Ritesh Kumar Singh joined Banglalink as the Chief Sales Officer on 20th July He has more than 21 years of professional experience with major telecommunications operators in from Narsee Monjee Institute of Management Studies Mumbai and has also received Certification on Brand Development and Marketing Strategy from London School of.Download